
Driven by Purpose. Built by Passion.
We're rebuilding trust in the food chain by connecting farmers and consumers through transparency, fairness, and technology.
How It All Started
The idea was sparked by Wasif, who envisioned a farmer-first digital marketplace that would revolutionize how we connect with our food sources.
Joined by two passionate co-founders, the team built a comprehensive business plan and pitch that would later win them the prestigious Ship Startup Festival's €10,000 top prize.
2021
Idea Born
2025
Team Formed
2025
Pitch Won
2025
MVP In Progress
Why We Exist

Our Mission
To create ethical, transparent, and hyperlocal food systems globally—starting from Finland.

Our Vision
To become the world's most farmer-empowered food marketplace.
What We Stand For
Farmer-First Always
Community-Powered
Radical Transparency
Global Vision, Local Action
Sustainable Local Logistics