Driven by Purpose. Built by Passion.

We're rebuilding trust in the food chain by connecting farmers and consumers through transparency, fairness, and technology.

How It All Started

The idea was sparked by Wasif, who envisioned a farmer-first digital marketplace that would revolutionize how we connect with our food sources.

Joined by two passionate co-founders, the team built a comprehensive business plan and pitch that would later win them the prestigious Ship Startup Festival's €10,000 top prize.

2021

Idea Born

2025

Team Formed

2025

Pitch Won

2025

MVP In Progress

Why We Exist

Our Mission

To create ethical, transparent, and hyperlocal food systems globally—starting from Finland.

Our Vision

To become the world's most farmer-empowered food marketplace.

Meet the Founding Team Driving Agronomy

Meet the Founding Team Driving Agronomy

Meet the Founding Team Driving Agronomy

Saadman Noor Wasif

Founder & CEO

Saadman Noor Wasif

Founder & CEO

Saadman Noor Wasif

Founder & CEO

Sakari Valtamo

Chief Strategy Officer

Sakari Valtamo

Chief Strategy Officer

Sakari Valtamo

Chief Strategy Officer

Kalle Rantti

Chief Marketing Officer

Kalle Rantti

Chief Marketing Officer

Kalle Rantti

Chief Marketing Officer

Ronja Ristolainen

Chief Intelligence Officer

Ronja Ristolainen

Chief Intelligence Officer

Ronja Ristolainen

Chief Intelligence Officer

What We Stand For

Farmer-First Always

Community-Powered

Radical Transparency

Global Vision, Local Action

Sustainable Local Logistics

Want to Be Part of the Story?

Rebuilding the food chain for a sustainable future.

BIN: 3535396-5

English

Location

Kuntokatu 3 C 2, 33520 Tampere

Rebuilding the food chain for a sustainable future.

BIN: 3535396-5

English

Location

Kuntokatu 3 C 2, 33520 Tampere

Rebuilding the food chain for a sustainable future.

BIN: 3535396-5

English

Location

Kuntokatu 3 C 2, 33520 Tampere